For a simple website you’ll run yourself, Wix or Tilda will do. For a large site with a blog, WordPress. If the site has to win clients from search and be fast, go for a custom-coded site or Webflow. Below is a one-table comparison, the pros and cons of each option and 4 questions to help you choose.
Platform comparison in one table
| Wix | Tilda | WordPress | Webflow | Custom-coded site | |
|---|---|---|---|---|---|
| Best for | DIY, fast | Landing pages and polished service showcases | Large sites, blogs | Design-led sites with a CMS | Sites that need to bring in enquiries |
| Difficulty for beginners | Low | Low | Medium | High | Needs a developer |
| Platform cost | from ~$17/mo | from ~$10/mo | Free + hosting €5–15/mo | from ~$15/mo | Hosting €5–15/mo |
| Design freedom | Medium | High | Depends on the theme | Very high | Complete |
| Speed and SEO | Average | Average | Depends on setup and plugins | Good | Best possibilities |
| Can you take the site with you | No | Code export on the Business plan | Yes | Export with limitations | Yes, it’s fully yours |
Prices are for annual billing as of September 2026. Monthly billing costs more and platforms change their plans regularly, so check current prices on their websites.
Wix: when it fits
Pros: the easiest way to start, everything in one place (hosting, domain, forms, bookings), lots of templates.
Cons: you can’t export or move the site; the more apps you add, the slower it gets; you pay monthly for as long as the site exists.
Choose it if you need a site “by tomorrow”, you’re happy to put it together yourself and don’t plan a complex structure.
Tilda: when it fits
Pros: beautiful ready-made blocks, handy for landing pages, popular with Russian-speaking entrepreneurs and designers.
Cons: multi-page, multilingual sites are awkward to build; page weight grows quickly; fine-grained SEO settings are limited.
Choose it if you need a one-page site or a showcase for one service, and want to edit the copy yourself.
WordPress: when it fits
Pros: free software, a huge choice of themes and plugins, great for blogs and large sites, the site is fully yours.
Cons: plugins and the theme need regular updates, or the site gets slow and vulnerable; without a developer it’s easy to overload it.
Choose it if you have lots of content, plan an active blog or several editors, and someone will keep an eye on updates.
Webflow: when it fits
Pros: near-total design freedom, clean code, a handy CMS for blogs and case studies, good speed.
Cons: hard for beginners, plans cost more than typical site builders, multilingual support is a separate paid add-on.
Choose it if a professional builds the site and you’ll update the copy and articles yourself later.
Custom-coded website: when it fits
Pros: top speed, full control over SEO and structured data, no monthly platform fees, the site is fully yours. This very site, rasterberry.com, is custom-coded, for example.
Cons: changing the structure is harder without a developer. An admin panel solves that: you can edit copy and articles yourself, just like on a builder.
Choose it if your website is your main source of clients, Google and AI answers matter, and you need several languages.
How to choose: 4 questions
- Who will update the site? You, every week: a site builder or a site with an admin panel. Once every six months: anything works.
- How many pages and languages? 1–3 pages in one language: Tilda or Wix. 5+ pages in two or three languages: WordPress, Webflow or code.
- How important is search? If clients need to find you on Google and ChatGPT, choose an option where you can fully control SEO and speed. More in how to get your business recommended by ChatGPT and Google.
- What’s your budget up front and per month? A site builder is cheaper to start, but you pay as long as the site exists. A coded site costs more up front and less to run. See prices by website type in how much a website costs in Estonia.
My advice in short
- To test an idea, put a site together yourself on Wix or Tilda over a weekend.
- For a service website that has to bring in enquiries, 4–8 pages in code or Webflow: for example Quick Start for €299, or a turnkey website with custom design.
- If you already have a site-builder website, you don’t necessarily need to rebuild it. Often it’s enough to sort out the copy and SEO: that’s what I do in the Google and AI visibility service.
Frequently asked questions
Can I move a Wix or Tilda site to another platform later?
Yes, but it’s almost always a rebuild: design and copy have to be moved by hand, and Wix doesn’t let you export your site. When moving, the key is to keep page URLs or set up 301 redirects so you don’t lose your Google rankings.
Which platform is best for SEO?
Any of them, if set up properly: titles, descriptions, speed, clear URLs. The difference is control: on site builders you’re limited to what the platform allows, while WordPress and code let you set up everything, including structured data.
How much does a site-builder website cost per year?
An ad-free plan usually costs about $120–480 a year when paid annually, plus a domain at €10–20 a year. Paying monthly costs more.
Do you build websites on Wix and Tilda?
Yes. I work with Wix, Tilda, Webflow, Vigbo and WordPress, and build new websites in code more often. It depends on the job: sometimes a client really is better off with a builder they can update themselves.
Founder of Rasterberry, designer and developer in Tallinn. 10+ years in design, building websites and brands for small businesses from start to finish.
About meWant me to do this for you?
Tell me in a couple of sentences what you need. I usually reply within a few hours and will honestly tell you what fits.
Turnkey website · 690–1 290 € · 3–5 weeks