Brand

SarapuuBrand Identity

Logo and visual identity for a land-sale project in Aruküla — a hand-lettered mark paired with a tree illustration built around the values of nature, family, and future.

Sarapuu — Brand Identity

Sarapuu

  1. 01

    The task

    Defined the project's core values and target audience — families looking for a home close to nature, yet near Tallinn.

  2. 02

    Design

    Explored several mark and typography directions; the final choice was a hand-lettered wordmark paired with a tree illustration.

  3. 03

    The result

    The logo and color palette (green + blue) became the foundation for the project's entire visual communication, including the website.

3 spots left in October

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