Brand

OMADOMA Brand Identity

Brand identity for a fixed-price real estate service, built to replace percentage-based commissions.

01
The task
The client needed the feel of a trustworthy yet affordable alternative to traditional agencies — without the "percentage-driven agency" feeling.
02
The solution
Defined a terracotta and warm-beige palette, with a geometric house mark as the foundation of the logo.
03
Design
Designed the "OMADOMA" mark — two houses that double as letterforms — plus light and dark background variants.
04
The result
The finished brand guide — palette, logo, and variations — became the foundation for all materials and the website.